About

Our Story

Our journey began with a community of independent filmmakers in Chicago. They were pouring their hearts into creating amazing short-form content, only to see it get lost in the sea of YouTube videos with no real way to monetize their work. We knew there had to be a better way—a way that supports creators and offers a meaningful connection between advertisers and audiences.

As we searched the digital advertising landscape, we realized the problem went deeper. Users often have no idea why they’re seeing the ads they do, nor what kind of data is being collected about them. How could advertisers trust that the data they rely on is accurate, or that the ads they pay for are actually reaching engaged audiences?

That’s where The Loop app comes in. At its core is a belief in the power of self-awareness—an idea inspired by the ancient wisdom of “know thyself.” We’re putting data back into the hands of users, allowing them to see, understand, and control what data is collected about them. By doing so, we’re not just solving the data privacy issue—we’re creating a system where users actively shape their own digital experience. Ads and content now resonate with users based on their own choices, making the connection more meaningful for everyone involved.

Like Socrates believed, wisdom begins with understanding yourself. Our platform empowers users to not only gain insight into their preferences and habits but to actively engage with brands and content that reflect who they truly are. Advertisers, too, gain this wisdom—understanding their audience more deeply and connecting in ways that go beyond surface-level engagement. This self-awareness transforms how we experience the digital world, forging more genuine and impactful relationships.

We’ve reinvented commercial breaks, replacing interruptions with value—whether it’s through coupons, offers, or meaningful interactions. Users engage on their terms, while advertisers get real, actionable data with proven ROI. It’s an ad model that benefits both sides.

But we’re not stopping there. The Loop is just the beginning. We see a future where this technology extends beyond streaming content, transforming how websites and even virtual spaces engage with their audiences. Imagine websites without clutter—no more annoying pop-ups, just beautiful pages where users can click to engage with AI-driven offers, conversations, or rewards. And in virtual spaces, creators will be able to monetize like never before.

We’re building a future where ads are no longer intrusive, but interactive and valuable—where users are in control of their digital reality. By knowing themselves, users and brands alike can engage in a more authentic and purposeful way.